Lumi Home
Find the ceramic piece you love among hundreds of designs, check out on a single page, and never worry about it selling out after you order.
- Client
- Multichannel retail brand of handcrafted homeware
- Industry
- Retail
- Services
- Web design
- Duration
- 11 weeks
- Year
- 2025
Project overview
Scope of work
The brand sells ceramics, kitchenware and home décor made by artisan workshops, all at once in its store, on e-commerce marketplaces and on social media. Every ceramic piece has a slightly different glaze color and size, and stock per design is usually small, so customers fairly often found out an item was sold out only after placing their order.
The brand needed a website that conveys the rustic charm of handmade products while helping customers find exactly what they want among several hundred SKUs, check out quickly, and always see accurate stock levels no matter which channel they buy from.
Challenges
Standard filters fall short
Customers tend to search by feel — “moss-green glaze” or “right for a table of four” — rather than by SKU or rigid categories.
Fragmented inventory
The same design sells in-store, on marketplaces and on the website; even a small delay in updates is enough to cause overselling.
Cart abandonment at checkout
The old checkout had many steps and required creating an account, so many customers stopped right before completing their order.
GREEN TECH's solution
We rebuilt the product attributes around how customers actually describe items: glaze color, material, size, function and table style. A Next.js front end with Tailwind CSS delivers smooth browsing, while Laravel and MySQL serve as the single source of truth for inventory, receiving and pushing changes to every sales channel through a queue. Checkout was condensed into a single page, with guest checkout and address autofill for returning customers. The site is served through Cloudflare so product images display quickly on any device.
Key features
Smart filters
Combine multiple attributes, discover products from the same collection and see real photos of every glaze variant.
One-page checkout
Supports e-wallets, bank transfers and cash on delivery, and calculates shipping as soon as the customer enters an address.
Multichannel inventory sync
Every order from the store, marketplaces or website draws from the same stock, minimizing the risk of overselling.
Seasonal collections
The team creates collection pages, schedules launches and labels limited-edition designs on its own.
Results
+24%
Conversion rate
-60%
Out-of-stock cancellations
1.6s
Category page load
The new website helps the brand sell more without adding staff to handle orders. Customers find products the way they think about them, orders are completed faster, and apologies for sold-out items have all but disappeared. The team also has clear data on the best-selling glaze colors and sizes, so it can plan orders with artisan workshops and avoid excess stock.
Technologies used
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